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One PhD Scholarship in the Field of Big Data and Tourism at the Department of Marketing and Department of Digitalization at Copenhagen Business School

Copenhagen Business School


The Copenhagen Business School provides a three-year scholarship for a project on big data and tourism located at the Department of Marketing (50%) and the Department of Digitalization (50%).

The Department of Marketing is a leading provider of excellent research-based education. Our goal is to be the undisputed leader in marketing education in Scandinavia and a leading marketing department on a global level, held in high esteem in terms of our research and education. Our mission is to deliver excellent research-led education to a world-wide audience at all levels, and to engage with business and society. The project is located at the Center for Tourism and Culture Management (TCM). Our members continuously conduct cutting-edge research and publish the findings in the top tourism-journals Annals of Tourism Research, Journal of Travel Research, and Tourism Management, as well as in leading marketing journals. Please contact the tentative first supervisor for the project, Associate Professor Sebastian Zenker for more information.

For this interdisciplinary project, a cross-departmental collaboration with the Department of Digitalization is established. The Department of Digitalization is specialized in the interaction of people, data, and technology in all of its manifestations. Faculty study how individuals, groups, organizations, and society can grow and prosper by capitalizing on digital technologies. The project also connects to the BiS Digital Transformations Platform. For more information, please contact the tentative second supervisor, Professor (mso) Ioanna Constantiou.

The Departments invites applications to apply for one vacant PhD scholarship in the field of big data and tourism. For the scholarship, we are looking for a PhD student who will be interested in and qualified to undertake research in this area. Qualifications should be shown by an academic marketing and/or tourism background, as well as previous experiences with big data analysis. Contacts to the relevant industry are valued. The Departments will give priority to applicants with a high grade point average from well-respected universities.

The three-year PhD program at Copenhagen Business School allows the PhD candidate to conduct research under the supervision of faculty, supported by research training courses. The PhD program is highly international, and the PhD candidate is expected to participate in international research conferences and to spend time abroad as a visiting PhD fellow at a leading university. See CBS’s homepage for more information about the PhD program, It is also required that the PhD candidate has an interest in joining the Department’s active research environment, see

PhD graduates from CBS are held in high esteem not only in academia and research institutions, but also in government and business where their research qualifications increasingly are in demand. One third of our PhD graduates go on to employment outside universities and public research institutions.

At CBS, we have a broad commitment to the excellence, distinctiveness, and relevance of our research and teaching programs. Candidates who wish to join us should demonstrate enthusiasm for working in an organization of this type, highlighting, for example, relevant research, business, educational, and dissemination activities.

Please contact in the first place the tentative supervisors for further information.

Please visit our homepage and to read about the departments and the tentative supervisors.

Appointment and salary
will be in accordance with the Danish Ministry of Finance’s agreement with the Central Academic Organization.

General Information
A PhD scholarship runs for a period of three years, and it includes teaching obligations equivalent of six months’ work (840 work hours). A PhD scholarship is a fully salaried position according to the national Danish collective agreement. The PhD scholarship includes tuition fees, office space, travel grants plus a salary, currently starting with approximately DKK 23.770 (about 3,160 euro) per month up to DKK 28,964 (about 3,860 euro) per month depending on seniority. There also is a pension contribution totaling 17.1 % of 85 percentage points of the base salary.

The PhD candidates will be enrolled in our PhD School in Economics and Management. Teaching responsibilities during the PhD program comprise undergraduate and graduate courses. The applicant can become involved in externally funded research, too.

To be considered, the applicant should have a basic training at a Master’s level (similar to the 3 + 2 Bologna process). An educational background in the social sciences is necessary. The applicant must have completed successfully a Master’s degree before commencing the PhD at CBS. Also, the applicant must absolutely be fluent in English, both in spoken and written forms.

A PhD application (see link below) must include the following proposed PhD project description:

  • 1. The name of the PhD candidate.
  • 2. Title of proposed PhD project.
  • 3. Abstract of proposed PhD project (maximum 100 words).
  • 4. Description of the proposed PhD project (maximum 2,000 words excluding references) with the following sub headings:
    • a. Research topic.
    • b. Research approach/method.
    • c. Literature references.
    • d. Tentative time plan.
    • e. Expected scientific output of the research project (including tentative journal outlets).
    • f. Societal and scientific relevance of research project.

Please note that we request the above in order to test for PhD applicants’ interest in and capability of undertaking high-quality research. The actual research that the successful PhD applicant eventually will undertake depends on the supervisors.

Furthermore, a PhD application must include copies of a Master’s degree certificate (or other certificates of a corresponding level; grades for all courses and dissertation must appear on this certificate), a brief curriculum vitae (CV), a list of any working papers and publications, and one copy of a selected written work (e.g., Master’s thesis). Finally, a PhD applicant must include a letter of motivation; and three referees (with the full contact details including telephone, e-mail, and institution) must be stated. If needed, we will contact these referees for further elaboration.

A committee of marketing, tourism and big data experts will assess the received PhD applications. The assessment of the PhD applications will be based on the quality and relevance of the research proposal, including an evaluation of the applicant’s ability to accomplish it.

Please find and follow guidelines and further information on PhD scholarships and the PhD Program at

The PhD application must be sent via the electronic recruitment system using the link below. Please include all requested material. Any PhD application, which does not follow the requested procedure or which does not contain all the requested information, will not be considered. All materials including all appendices (see items above) must be received by the application deadline.

Details about CBS and the Department of Marketing are available at

Application due: 5/1/2019


Praktisk information
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